UserTesting Blog

Featured articles

  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

All articles

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Which participant recruitment method should I use for user research?

Selecting the right participants for user research is a critical step in gathering meaningful...

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What is data cleaning and why is it important in user research?

Data cleaning is an integral part of the user research process, regardless of whether...

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What are behavioral analytics, and how can you use them to improve CX?

Things aren’t going well: all metrics indicate your users aren't satisfied with your product...

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What is a think out loud (TOL) study?

What is a think-out-loud (TOL) study? TOL is a study that is used to...

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What is a user research repository?

User research encompasses data from many sources, which can be difficult to manage across...

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What developers need to know about accessibility

Here we’ll look at the common issues and best practices that developers will have...

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What are micro conversions and why should you be tracking them?

Let’s take a look at micro conversions – smaller user actions that you can...
Image of woman bent over her laptop working

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What are internal evaluations and are they useful for product validation?

Working in a UX agency means that sometimes you’ll get limited budget for an...

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12 UX tips for online sales and promotions

From the run-up to Black Friday, all the way through to the Christmas shopping...