UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Photo of 3 people huddled around a desk looking at a notebook with open laptop in foreground

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Don’t let good CX get lost in translation: 3 tips on localization

Localization is the process of taking the context of an original message and transforming...

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UserTesting named a Leader in G2’s 2020 Winter Grid Report®

The Crowd has spoken, and for the fourth time in a row, UserTesting has...

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All I want for Christmas is customers—do UK retailer’s festive ads bring them in?

Every year in the UK, we wait with anticipation and excitement for the first...

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7 strategies for collecting product feedback

Collecting product feedback is essential for launching products your customers not only need but...

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Afraid no one will take your industry survey?

While this post is certainly a shameless plug for you to take our 2020...

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Why jargon is the silent killer of customer experience

Let’s begin with the low hanging fruit. (Kidding, even typing out the phrase “low...

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4 considerations for building customer empathy into your B2B marketing

B2B customer empathy creates trust. Trust builds loyalty. And loyalty builds lifetime customer value...

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How to find your way to the customer experience promised land

Customer experience has become so important—even more important than products themselves—that more than 80%...

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3 key insights from Forrester’s CX Europe 2019

More than 500 of Europe’s top CX professionals came together in London last week...