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The future of UX: Q&A with industry leaders

In our recent webinar, Lou Rosenfeld and Chris Hicken discussed recent changes and upcoming...

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Achieving goals vs. solving problems (and why UX teams need both)

They say there are two types of people in this world. While that statement...
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The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...

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Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...

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How to set OKRs for your growth team: a brief introduction

“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
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User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...

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11 ways to generate data-driven growth experiments

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...

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Drones and their apps: studying the in-flight user experience

Today, anyone with a bit of money and practice can take to the skies...
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7 catastrophic product launch mistakes to avoid

While successfully releasing a new product, feature, or UI is certainly not rocket science...