UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Group of young individuals sitting at a boardroom table watching a speaker present

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How to turn qualitative feedback into data-driven insights

The most effective business decisions are driven by robust data, but quantitative data alone...

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Risk mitigation in digital product development

Launching any digital product comes with some degree of risk. While every founder, product...
Photo of a shopper making a purchase on an ecommerce website

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10 tips to create CTAs that convert

​If your website or app sells products, generates leads, collects sign-ups, or has users...
Photo of a man reviewing A/B testing results

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How to use human insight to supercharge your A/B tests

A/B testing is a powerful way to improve online experiences, but often it can...

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14 ways to leverage psychology in UX design

To design a compelling user experience (UX), it helps to learn the basics of...
Photo of UX researcher using AI to analyze user feedback

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The future of AI and human insights

AI is transforming industries, from automation to predictive analytics. But when it comes to...
Photo of a team at a conference table discussing CX strategy

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The missing piece in your CX strategy (hint: it’s not more tech)

If you're responsible for digital customer experience, you've probably been here: facing declining conversion...

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How to gather real-time customer insights with Live Conversation

In today’s fast-moving digital landscape, understanding customer needs in real-time is critical to delivering...
Photo of a woman shopping on her mobile phone

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5 strategies to optimize mobile product page conversions

With mobile commerce on the rise, customers increasingly expect seamless, fast, and intuitive shopping...