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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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5 questions to ask when assessing research priority, according to a Customer Experience Consultant

Whether your organization is large or small, one question we’ve heard again and again...
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What is the purpose of user testing?

Note: In this resource, “user testing” refers to the general process, while UserTesting signifies...
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What is UX research?

​ How we think of and practice UX ( user experience ) research has...
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User testing guidelines: A step-by-step guide to optimizing your testing process

​Note: In this resource, “user testing” refers to the general process while UserTesting signifies...
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Team of 3 people pointing to charts and graphs on sheets of paper on a conference table

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Longitudinal studies

Longitudinal studies are tests that collect data on multiple occasions from the same participants...
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Group of colleagues in a meeting room, with one woman standing and pointing at a laptop screen while the others listen attentively

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Employee-centric programs: what they are and how they benefit your organization

Being an HR professional right now isn’t easy. With the transition into hybrid or...
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How to write plain language for a better user experience

Good writing goes unnoticed. At least, that’s what we UX writers say to ourselves...
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Find and share video insights faster

One of the most exciting parts of UX research is diving into study results...
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27 questions every retailer should ask their customers

It wouldn’t be a stretch to assume nearly every retailer would like to get...
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