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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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Blog

Sustainability templates to get to the heart of what your customers value most

Sustainability is increasingly a hot topic across multiple industries. Everything from paper products to...
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Product manager interview questions

Product managers play an integral role in the success of companies, large and small...
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How to integrate continuous user testing into your product development workflow

Last week we sat down with Edmond Lau, author of the book The Effective...
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Insights that speak your language: April 2022 product release

Every spring presents us with a reminder to refresh and renew. This doesn’t just...
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Qualitative vs. quantitative research: what's the difference?

While the topic of qualitative vs. quantitative research sounds intimidating, they’re easy concepts to...
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Using rating scale questions in your UX research

In a previous post, Streamline your UX research with customer experience analytics , we...
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Stay connected to your customers with templates for IoT and connected devices

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...
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UserTesting templates for social commerce testing

Retail, and how people prefer to shop, is constantly changing. Whether it’s through new...
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a person pointing at some plans

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How to create a UX research plan

The concept of research planning can be met with mixed emotions. Some may say...
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