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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

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Ethics of emotional intelligence in UX research

There’s no doubt that emotional intelligence plays an important role in UX. But along...
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Exploring our Moderated Testing solution with Christian Rohrer

In the following video, you’ll see the mobile testing capabilities we offer in our...
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Five challenges of remote user research and how to deal with them

Remote user research and testing has never been more at the forefront of UX...
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Six things News UK learned about running user research in Agile

Join Claire Dracott, Deputy Head of User Experience at News UK, and Lee Duddell...
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How insurance companies can improve UX

Insurance companies are spending a lot to attract customers to their websites. Indeed, insurance...
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How to implement a Research Ops program [Infographic]

Originally developed by Kate Towsey of Atlassian, a ResearchOps program manages the people and...
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Introducing our holistic score for measuring user experience: QXscore

Nearly three-quarters of digital experience professionals agree that it’s critical or very important to...
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Do you need permission to innovate?

Christian Idiodi has led or consulted on nearly 200 successful product launches for a...
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4 pitfalls of employee surveys you can test and avoid with feedback

If you work in human resources (HR) you’re probably familiar with employee surveys. There...
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