UserTesting Blog

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  • Two women in an office reviewing a document

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    11 pleasing examples of ecommerce product copy

    Good copywriting on product pages can be taken for granted or overlooked. But when...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...
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    How user research in product development and design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...

All articles

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Six ecommerce trends for 2019

As I wrote back in 2018, the user experience of ecommerce sites has generally...

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Eight things you should know about using Zoom or Skype for remote research

Are you interested in conducting remote user research but you’ve noticed that Zoom has...
Two women discuss over a tablet.

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13 experts on quantifying the commercial impact of UX research with A/B tests

I have an inkling that UX and A/B testing should work together more often...

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Interview: Veronica Bogdacenco, Conversion Rate Optimisation Manager at Buzz Bingo

We recently chatted with Veronica Bogdacenco, Conversion Rate Optimisation Manager, about her role in...

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Interview with Stephen Apap on the role of UX research at Betsson

Stephen Apap, Lead UX Researcher at Betsson Group, has been with the online gambling...

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Interview with Naomi Williams, UX Researcher at William Hill

UX at William Hill is all about understanding the psychology behind customer decisions and...
Illustration of the double diamond design method with the words "Problem" "Definition" and "Solution"

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How we built the UserZoom GO plugin for Adobe XD

The goals for our Adobe XD plugin Streamline building and launching a usability test...
Photo of a person looking at their credit card while typing on their laptop

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How too much choice can be a problem for online retailers

How too many products and options on retail websites can impact conversions and how...

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How to understand UX if you’ve been thrown in at the deep end

Digital product companies are increasingly realizing that user experience (UX) is critical to their...