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5 tips to make your content easier to read

Have you ever tried comprehending a dense article while reading on a crowded bus...
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Financial services usability testing

​Financial service organizations face unique challenges when conducting usability testing , from strict regulations...
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What is an ethnographic study?

With rapidly changing expectations and behaviors, understanding customers on a deeper level is crucial...
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A/B test your mobile apps and websites for quick UX wins

Every product designer or developer needs A/B testing in their toolkit, including those who...

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Omnichannel vs. multichannel testing

In the UX industry, terms like omnichannel and multichannel are often used. However, describing...
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7 Gestalt principles of visual perception: cognitive psychology for UX

The human brain is wired to see structure, logic, and patterns. It helps us...

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Website checklist: Test and optimize your website before launch

Pre-launch tests enable you to evaluate whether your website can withstand real-world usage scenarios...
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9 user experience (UX) metrics you should know

Product designers know how important creating a seamless and satisfying user experience (UX) is...
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What is UX design? 15 user experience design experts weigh in

What is UX design? It’s important to start by saying there’s no commonly accepted...