UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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How MoneySuperMarket used insights to drive change across an industry

Rapidly reaching insights with a high level of confidence Since 2013, UserZoom has become...

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Leading healthcare IT provider: how they prove the value of UX as part of the PDLC

In a rapidly changing landscape, it’s more important than ever to talk the same...

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International Ecommerce company: reducing customer support calls

How can we deliver quality credible results to stakeholders and decision-makers in our company...

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How ING Spain conducts rapid research to improve their digital experience

ING Spain is the Spanish arm of ING, a multinational banking and financial services...

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Global Ecommerce company: benchmarking its mobile experience

The company has a practice of running an annual desktop benchmark study to see...

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Fueling evidence-based decision making at British Gas

British Gas maximizes resources and impact by leveraging UserZoom to test at the pace...

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Flixbus: How they boosted mobile app install rates across the globe

How UserZoom enabled Flixbus The question for this UserZoom study was: Which app icon...

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Bupa plans ahead using quantitative and qualitative data

Bupa offers personal and company-financed health insurance and medical subscription products, runs hospitals, and...

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Bio-Tech uses insight to deliver a better global website experience

Successful CEM can provide companies with powerful data needed to improve customer loyalty, strengthen...