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What retailers need to know heading into Black Friday

For most companies, Black Friday strategies are well into execution mode—marketing campaigns are running...

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How AI will influence UX in the next five years: 3 usability experts weigh in

Usability is about making the world an easier place for everybody to live. And...

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The Human Empathy Project: amplifying the voices of everyday Americans

In the United States where headlines dominate the media, it makes you wonder if...
Man looking at his laptop frustrated

Blog

What happened? How to write a better error message

It was on my commute home from work when I was deep in the...
Image of girl in front of a computer screen

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How to build a user persona for your business

A growing business is always concerned with the needs of its users. And creating...

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UserTesting gives back: bringing connectivity to seniors through Zoom

All over the world, people are feeling the effects of the pandemic, but one...

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3 tips for starting a UX division from scratch

We interviewed some of Europe’s leading UX practitioners from brands like Skyscanner, TalkTalk, Culture...

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COVID-19 and changes in behavior: why you must relearn your customers

Although the world is always in a state of change, you'd be forgiven if...

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3 big ideas on modern-day innovation

Over the course of five days, some of the world’s biggest brands took to...