Blog
5 practical things businesses should do about AI right now
Almost all company leaders say they expect AI to transform their businesses, but many...
Blog
Tap into hard-to-reach audiences with live intercept testing
Connecting with the right audience is at the heart of great research. But what...
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16 must-attend CX conferences in 2025 (and how to get maximum ROI from them)
Customer experience (CX) isn’t just changing—it’s evolving at an exponential rate. AI, automation, and...
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The customer experience crisis in banking contact centers—and how to fix it
“I was so frustrated, I just kept pressing zero until I got a person.”...
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How high grocery prices are reshaping the way America shops
"I made banana bread the other day… it called for four eggs, and I...
Blog
Fast feedback beats failing fast
In Agile product development, “fail fast” means you release products as quickly and often...
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Understanding preference testing: a comprehensive guide
Preference testing is a key method for figuring out which options users prefer. By...
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How to test your marketing campaign concepts
A campaign might look great on paper, but how will real customers react? Marketers...
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3 keys to using human insights in marketing campaigns
Today’s marketers strive to be bold, authentic, emotional, and relevant to their customers. To...
