UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Why testing your banking experience matters

Retaining customers hasn’t been as hard for banks as in other industries, traditionally speaking...

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How to prove the ROI of CX programs

During a Forrester event, we heard anecdotally how customer experience (CX) programs are getting...

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Writing and refining your UX research objectives

​ While winging it and hoping for the best might work in some life...
A diverse group of colleagues standing in a modern office, attentively listening to a presentation given by a man in a suit at a whiteboard

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Don't be intimidated by unexpected customer feedback

When was the last time you received unexpected feedback? It could be during a...

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How to test screen reader usability

​ Accessibility is a marathon, not a sprint. - Natalie Russell, UserTesting Accessibility Lead...

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6 ways to accelerate the product development process

How do you take the guesswork out of the product development process? Is it...

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Top 5 digital product mistakes (and how to avoid them)

95% of new products released in any given year will fail. That’s according to...

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UX writing and marketing writing: what’s the difference?

My career started with writing for various marketing departments until a UX writing internship...
Person waving hello to someone on a zoom call

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Unmoderated focus groups

​ Have you ever wondered what customers say about your brand behind closed doors...