UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

The outlook for Black Friday 2022: a UserTesting survey shows surprises

With inflation, other economic challenges, lingering post-pandemic anxiety, and an earlier start to holiday...

Blog

Why your organization should leverage social commerce

More and more eCommerce brands are starting to sell their products on social media...
Man smiling sitting in office desk looking at laptop

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Sustainability templates for usability testing

​ With increasing global demand for sustainable products and processes, organizations are eager to...

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User testing vs. user research

User feedback is the key to making any business successful—whether you’re launching an app...
Person on a phone call looking at his laptop

Blog

What is an affinity diagram and how do you use it?

When it comes to categorizing information, nothing is obvious. How you perceive one bit...

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5 rules for creating a good research hypothesis

A hypothesis is a proposed explanation made on the basis of limited evidence. It...

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UX best practices for GDPR compliance

When the European Union’s General Data Protection Regulation, or GDPR, went into effect on...

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Stay connected to your customers with templates for IoT

Years ago, connected devices were more of a novelty than a necessity. Today, it’s...

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IDEO's human centered design process

​IDEO is one of the most innovative and award-winning design firms in the world...