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UX in action: Q&A with Frank Yoo, Director of Product Design at Lyft

We sat down with Lyft’s Director of Product Design, Frank Yoo, to talk about...

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Mobile Checkout: What Works and What Doesn't?

Is it easier for you to make a purchase on your desktop or on...

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The 3 most common ways to user test your product

There are three different approaches you can take when you design a test plan...

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How good UX leads to conversions

Whenever I hear someone ask why the user experience is so important, I think...

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UX for kids' products: Designing for the youngest of users

Everyone has had that moment. Over at the table next to you is a...

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Why first impressions matter

It’s no secret: first impressions are a big deal. The first few moments of...
UserTesting Tuesday image with a car

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Showdown of the Rideshare Start-ups: Uber vs. Lyft

It’s hard to imagine that less than a decade ago, the phrases “Let’s take...

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Why you need to get rid of your multi-level menu

Let’s take a look at one of your site’s most important elements---your navigation. Most...

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Why Keyboard Usability Is More Important Than You Think

The idea of pressing a key to enter text has been around for a...