UserTesting Blog

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  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

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    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Group of people shopping for holiday shopping article

    Blog

    How retailers can win this holiday season

    Here’s what 1,500 Consumers just told us about how they’re shopping for the holidays...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

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What is customer experience (CX)? 7 industry experts weigh in

Investing in customer experience drives revenue growth and increases customer loyalty. To do that...
Image of a track and field course

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How to win over your customers through competitive analysis

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses...

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The curse of knowledge: how it impacts you, and what to do about it

If you’re responsible for introducing customers to a company or a product for the...

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The power of emotion and empathy in advertising: a study of Nike's USA Women's World Cup advertisement

In today’s era of instant information and entertainment, it can be a challenge to...

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How to communicate product roadmap changes no one wants to hear

Today’s article is a guest post from Jim Semick, co-Founder of ProductPlan . Enjoy...
Photo of a group of business people seated in a meeting room for a presentation

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The power of empathy in leadership

As a Chief Revenue Officer, when I’m considering joining a new organization there are...

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Leveraging fast feedback to deliver great customer experiences, Q&A with the Starbucks UX research team

In a recent webinar, the UX team at Starbucks, Karmin Mauritz, Sr. UX Researcher...

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Introducing the new Learning Navigator and UserTesting CommUnity

For companies today, understanding your customers’ needs, expectations, and desires is a necessary part...

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Qualitative heatmaps: how to visualize the frequency of usability issues

In the last year we have undertaken several large scale benchmark studies, typically comparing...