Blog
Achieving goals vs. solving problems (and why UX teams need both)
They say there are two types of people in this world. While that statement...
Blog
The Millennial marketing myth
It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...
Blog
Laying the foundation for a great UX team
Today's post is an excerpt from our eBook, 4 Stages of building and scaling...
Blog
How to set OKRs for your growth team: a brief introduction
“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
Blog
User-centered design thinking and the product lifecycle
Great experiences may feel magical, but they’re not magic. For every memorable and delightful...
Blog
11 ways to generate data-driven growth experiments
This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...
Blog
Drones and their apps: studying the in-flight user experience
Today, anyone with a bit of money and practice can take to the skies...
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7 catastrophic product launch mistakes to avoid
While successfully releasing a new product, feature, or UI is certainly not rocket science...
Blog
The case for direct questions in your UX research
When people find out I used to be a lawyer, the inevitable question follows...
