Innovation and discovery testing

Accelerate product innovation with real human insights

Guide

Customer-first innovation and discovery

Unlock the future of product innovation

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Needs and frustrations discovery
Identify opportunities to improve customer experiences or activities
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Blog
What is product discovery and why is it important?
Product discovery marks the beginning of a journey. It’s a team’s first vital step...
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Webinar
Continuous discovery: transform your product development process
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Customer story
Notre Dame's IDEA Center + UserTesting
Discover how Notre Dame turns ideas into profitable business realities
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Guide
A step-by-step guide to fast feature prioritization
Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...
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Blog
5 questions to help prioritize your research
Whether your organization is large or small, one question we’ve heard again and again...
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Blog
Prioritizing UX testing according to your organization's risk tolerance
Every user-centered organization must understand the value of usability testing . It provides invaluable...
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Feature prioritization
Feature prioritization
See how users and customers prioritize different features or projects—and what matters most
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Guide
Effective AI: how to choose the right generative AI features—and build them fast
Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Webinar
Supercharge your product roadmap with customer feedback
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Guide
How to test prototypes that lead to confident, customer-centric design
Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...
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Concept validation
Get candid feedback or validation to help evaluate a new concept or idea
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Blog
Mastering product design prototyping
Product design prototyping involves building early versions of a product to test and refine...
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Blog
How to achieve product-market fit
According to CISQ, $2.26 trillion is spent on software re-work in the US So...
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Blog
A comprehensive guide to A/B testing for CRO and UX
Here's a familiar scenario: you're at a fork in the road with two different...
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Customer story
Notre Dame's IDEA Center + UserTesting
Discover how Notre Dame turns ideas into profitable business realities
See Story
Customer story
Microsoft + UserTesting
Learn how Microsoft scales customer empathy to drive innovation and maintain market leadership
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Customer story
Philips + UserTesting
Read how Philips uses empathy to quickly create digital experiences that resonate with consumers
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Customer story
CarMax + UserTesting
Witness how CarMax empathizes with customers to enhance the buyer journey
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Customer story
Kimberly-Clark + UserTesting
See how the 150-year-old consumer products leader leverages valuable insights from shoppers across the world
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