Innovation and discovery testing

Accelerate product innovation with real human insights

Guide

Customer-first innovation and discovery

Unlock the future of product innovation

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Needs and frustrations discovery
Identify opportunities to improve customer experiences or activities
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Blog
What is product discovery and why is it important?
Product discovery marks the beginning of a journey. It’s a team’s first vital step...
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Webinar
Continuous discovery: transform your product development process
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Customer story
Notre Dame's IDEA Center
Discover how Notre Dame turns ideas into profitable business realities
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Guide
A step-by-step guide to fast feature prioritization
Ready to take the guesswork out of your product roadmap? Feature prioritization helps teams...
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Blog
5 questions to help prioritize your research
Whether your organization is large or small, one question we’ve heard again and again...
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Blog
Prioritizing UX testing according to your organization's risk tolerance
Every user-centered organization must understand the value of usability testing . It provides invaluable...
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Feature prioritization
Feature prioritization
See how users and customers prioritize different features or projects—and what matters most
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Guide
Effective AI: how to choose the right generative AI features—and build them fast
Generative AI has huge potential to change computing, and tech companies are scrambling to...
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Webinar
Supercharge your product roadmap with customer feedback
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Guide
How to test prototypes that lead to confident, customer-centric design
Innovative designs start with insightful feedback Great designs mean intuitive, user-centric experiences that delight...
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Concept validation
Get candid feedback or validation to help evaluate a new concept or idea
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Blog
Mastering product design prototyping
Product design prototyping involves building early versions of a product to test and refine...
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Blog
How to achieve product-market fit
According to CISQ, $2.26 trillion is spent on software re-work in the US So...
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Blog
A comprehensive guide to A/B testing for CRO and UX
Here's a familiar scenario: you're at a fork in the road with two different...
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Customer story
Notre Dame's IDEA Center
Discover how Notre Dame turns ideas into profitable business realities
See Story
Customer story
Microsoft
Learn how Microsoft scales customer empathy to drive innovation and maintain market leadership
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Customer story
Philips
Read how Philips uses empathy to quickly create digital experiences that resonate with consumers
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Customer story
CarMax
Witness how CarMax empathizes with customers to enhance the buyer journey
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Customer story
Kimberly-Clark
See how the 150-year-old consumer products leader leverages valuable insights from shoppers across the world
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