INNOVATION AND DISCOVERY
Drive innovation with real customer insights
Discover what your customers really need—before your competitors do. With UserTesting, you can validate new ideas early, uncover hidden market opportunities, and accelerate innovation with confidence.
How to use for innovation and discovery testing to reduce guesswork and identify high-impact opportunities
UserTesting empowers product, design, and innovation teams to make smarter decisions, faster. Quickly identify unmet needs, test early-stage concepts, and reduce the risk of costly missteps with real human insight.
Validate ideas early
Reduce risk by testing product concepts before investing in development
Accelerate go-to-market
Shorten development cycles with real-time customer feedback
Spot market opportunities
Discover unmet needs and new white space with ongoing discovery
Align cross-functional teams
Build stakeholder confidence with clear customer validation
GUIDE
How to build customer-centric products without slowing down development
The pressure to move fast often creates a false choice: skip customer testing to stay on schedule or risk falling behind by prioritizing customer validation. But what if you didn’t have to choose?
Hear more from our customers
Microsoft
Shifted from an engineering-led to a customer-led innovation approach—making decisions 5x faster and accelerating product delivery
Tesco Bank
During early discovery, the team reduced risk by testing communications with customers experiencing financial hardship, ensuring messages were clear, supportive, and effective
CoverMyMeds
Runs weekly Discovery Days using UserTesting Live Conversations to test concepts and align cross-functional teams on innovation decisions
Why leverage UserTesting for innovation and discovery testing?
Uncover unmet needs, validate ideas fast, and bring breakthrough products to market confidently. UserTesting gives your teams the insight to innovate smarter, faster, and with less risk.
Live Conversations with real customers
Quickly uncover pain points, emotional drivers, and user behavior through direct dialogue with your target audience
Concept and preference testing
Rapidly evaluate early-stage ideas to understand desirability, usability, and differentiation—before committing time and resources
Prototype and wireframe feedback
Test low-fidelity prototypes early and often to gather actionable input and iterate based on what matters most to your users
AI-powered insight analysis
Surface key themes and sentiment with AI to speed up decision-making and uncover patterns in user behavior and feedback
Global reach at scale
Access diverse participants worldwide, ensuring your innovation efforts resonate across regions, cultures, and customer segments
Go-to-market readiness
Test messaging, value propositions, and positioning with your audience—before launch—to drive confident decisions and product success
