Press Release
SAN FRANCISCO, Calif – March 14, 2019 – UserTesting, the leading on-demand Human Insight Platform, today announced the launch of UserTesting Product Insight, a new application designed to help product teams build better products by bringing rapid customer feedback into every phase of the development process. Product Insight is built on top of the UserTesting platform, which enables companies to get fast insight into any customer experience. With Product Insight, product managers and other non-researchers can now make high-confidence decisions based on real customer insight and receive feedback in less than a day, without delaying the timeline of a project.
Product Insight streamlines the customer feedback loop and makes it easy to:
Product Insight helps product teams operate more effectively – iterate faster, align internal stakeholders, validate product-market fit, reduce engineering rework, and deliver on customer expectations.
Today’s product managers work in increasingly fast-paced and agile environments that move faster than traditional market research can respond. Product managers frequently have as little as a day to make important decisions, and more than half say they frequently have to guess how customers will respond to new features, according to UserTesting’s 2019 Customer Experience Survey that will be released on March 28th.
“Continuous customer feedback is absolutely essential to delivering product experiences that delight customers, yet product teams often struggle to get in front of customers as often as they should,” said Sachin Rekhi, Founder and CEO of Notejoy. “UserTesting’s Product Insight now offers product managers one of the fastest paths to critical customer insights without the burdens of traditional user testing.”
Product Insight key features include:
“We created Product Insight to empower product managers to move quickly and confidently, knowing every decision is user tested and approved,” said Michael Mace, VP of Market Strategy at UserTesting. “It’s based on everything we’ve learned from a decade of human insight testing, plus input from more than a hundred product leaders who’ve used our platform and given us feedback.”
UserTesting continues to make advancements to both the Product Insight app for product teams and non-researchers and the Insight Core platform for researchers and power users. Insight Core gives users the ability to run custom studies – from simple usability tests to highly complex customer journey tests, while incorporating best practices to ensure high quality research findings. This is part of the company’s investment to make scaling customer research across an organization easier than ever before.
To learn how Product Insight can help you make product decisions using fast customer feedback, join the upcoming webinar on Thursday, April 4 at 11:00 a.m. PDT/2:00 p.m. ET. Register here.
UserTesting Technologies, Inc.
Susie Penner
press@usertesting.com
UserTesting is the world’s leading provider of human insights, empowering teams to co-create with customers and drive continuous innovation. By combining technology with real human feedback, UserTesting enables faster, smarter