USERTESTING MAKES THE DISCOVERY OF CRITICAL INSIGHTS FASTER AND EASIER WITH THE AVAILABILITY OF ENHANCED METRICS
Enhanced Metrics helps users quantify experiences with key statistics and provide a more detailed understanding of the customer experience
SAN FRANCISCO, Calif – April 25, 2019 – UserTesting, the leading on-demand Human Insight Platform, today announced the availability of Enhanced Metrics, visualizations of online behavioral data that enables decision makers to instantly identify key moments of insight and prioritize qualitative insights for further analysis. Enhanced Metrics are now available to premium subscription customers at no additional cost. UserTesting has also redesigned standard Metrics, providing a more visually appealing view of insights that enable customers to quickly surface patterns, identify outliers and pinpoint areas that warrants immediate attention.
According to TechValidate, UserTesting customers revealed that human insights helped businesses drive faster, more confident decision-making. Seventy-nine percent of customers said that this was the top benefit when feedback was built in to their processes. And seventy percent of those surveyed said that UserTesting has helped them identify “quick wins” that, once addressed, led to fast ROI.
With visualizations of click-paths, Enhanced Metrics enables customers to better understand the actions of their users as they complete critical tasks and to pinpoint moments of friction and moments of delight. Enhanced Metrics help decision makers quickly learn when their customers had difficulty navigating web properties or rated an experience poorly, as well as discovering where testers experienced “ah-ha” moments. UserTesting customers can also view videos of their customers during those key moments in the buyers’ journey, giving them much deeper and richer human insights than they would be able to get with quantitative click-path data alone. This allows UserTesting customers to clearly see and address problems, as well as recognize and continue to build on positive experiences. Enhanced Metrics dramatically improves the speed to gaining valuable insights.
UserTesting makes it possible for companies to see, hear, and talk to their users as they experience their products and services. Customers get videos of their users completing tasks and answering questions or interacting in 1:1 conversations with Live Conversation. With more than 3,000 customer videos completed everyday and 80 percent of all videos completed in under two hours, UserTesting is committed to ensuring that customers have fast access to human insights that power the innovations and decisions they make everyday.
UserTesting’s standard Metrics, now available to all subscription customers, has been redesigned and updated for ease of use. This provides users with a more intuitive, high-level view of feedback and insights to help determine which videos will provide a greater understanding of the customer experience. Users can also export the metrics into a spreadsheet to share throughout an organization.
“Enhanced Metrics provides our customers with the ability to quickly and easily identify patterns that allow them to prioritize which insights are most valuable and require immediate attention” said Nate Wright, VP of Product Marketing at UserTesting. “Enhanced Metrics allow our users to act even faster on human insights and make the changes and improvements that will ultimately provide their customers with a better customer experience.”
UserTesting (NYSE: USER) has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer. Unlike approaches that track user behavior then try to infer what that behavior means, UserTesting eliminates the guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,100 customers, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, Calif. To learn more, visit www.usertesting.com.
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