Hybrid navigation model (hybrid structure)
A hybrid navigation model, or an information architecture is the method of organizing information in a structured format where users can easily find what they need. When designing a site, content should be categorized clearly and flow interchangeably between other pieces of content.
The purpose of a hybrid navigation model
A great hybrid navigation model inadvertently helps your users and perfects the user experience. Similarly to how an architect develops building structures, information architecture defines how your web design is structured.
What if you found a website without a navigational model or read a book without a table of contents? You’ll most likely be lost and confused. A hybrid navigational model allows users to complete their tasks and goals on your site with ease.
If a site's information is too hard to browse, users might leave the site and find a different option. Users should be able to accomplish their tasks on your interface, not be confused about how to navigate your site.
How hybrid structures save users’ time and effort
A hybrid navigational model plays a role in saving users' time and effort. Users tend to have a more satisfactional experience on a website when they complete their tasks without issues. Information architecture ensures organization in your site and that users won't have to spend excessive time on one aspect of your site.
Hybrid navigation models help SEO
An organized web design contributes to your site ranking higher on search engines, gaining new customers, and retaining customers. If search engines can't articulate the layout of your web page, your site will rank lower on search results. The same issue happens with customers. Customers will find another site if they cannot find the information they want on yours. As a result, the valuable information on your site won't be useful to anyone.
Implementing a hybrid navigation model ensures an efficient user experience.