Use Cases and Deployment Scope:

We use UserTesting for conducting qualitative research with both our customers and non-customers. We run moderated and unmoderated interviews, usability tests and surveys to test prototype designs, get user feedback on their experiences with our products, and understand our customer pain points in order to improve our product offerings and services. By using this tool, we are able to quickly create the test or surveys and gather insights almost instantly once we get feedback which helps with our turnaround time for our projects.

Likelihood to Recommend:

If you are looking to run moderated interviews, usability testing or just gathering quick survey results, UserTesting would be a good fit whether you are a beginner company or a well established one. I think all companies should conduct research to better their products and services and to understand their consumers and UserTesting makes it very easy to do so. They also provide lots of resources to learn and personal help if needed.