Use Cases and Deployment Scope:

Working in marketing, we use UserTesting to help us surface user pain points and feedback that are then fed back to our optimisation squads. The squads pick out these opportunities for testing and we a/b test hypotheses backed by user research which helps drive conversion rates. We also use UserTesting to conduct user research on prototypes to allow us to get early feedback and for designers to iterate on experiences before they've ever even launched on the website.

Likelihood to Recommend:

We're currently using the UserTesting and EnjoyHQ platforms and we love the integrations between them. UserTesting allows us to run a plethora of multi-method studies and importantly, QXScore studies which help us internally benchmark our web experiences and track improvements. EnjoyHQ allows us to have a centralised repository of research insights, data analytics findings and experimentation results that keep our findings living and breathing with clear evidence and summaries and allows for stakeholders to self-serve insights which free's up the researchers to run more research. I'm anticipating the future of AI in UserTesting and EnjoyHQ which currently doesn't exist. I know there are some interesting plans for this and it's something currently lacking in the platforms we use so very exciting stuff. We also have run into recent issues with the recruitment panels either not being able to achieve the numbers we need or having poor quality results.