Turn insights into action across your organization

A customer insights platform is a centralized solution that helps teams collect, analyze, and share feedback from real users, so that research informs decisions across the entire organization, not just the team that ran the study. The best platforms go beyond data storage: they surface patterns, enable collaboration, and make it easy to put the voice of the customer in front of stakeholders when it matters most. UserTesting provides an end-to-end Human Insight Platform that connects customer feedback to every stage of product and experience development.

UserTesting makes it easy to get insights into the hands of people who need them without requiring everyone to log in and dig through raw data. Teams can:

• Create highlight reels: curated video clips from real sessions, to tell compelling customer stories that resonate with stakeholders
• Build collaborative reports that combine video evidence, survey results, and findings in one shareable format
• Push insights directly into tools like Figma, Jira, Confluence, Miro, and Canva via UserTesting integrations, so cross-functional teams get access in the platforms they already use

The Insights Hub is UserTesting's purpose-built workspace for teams that need to centralize customer insights from multiple sources in one place. Rather than scattering findings across emails, slide decks, and spreadsheets, teams can compile UserTesting studies alongside third-party data sources, tag and organize evidence, and build polished reports, all within a single hub. AI-powered insights discovery helps teams surface themes and patterns quickly, so time is spent on decisions rather than analysis.

A highlight reel is a curated collection of short video clips pulled from real user sessions—capturing moments like confusion, delight, or friction as they actually happen. They're easily searchable, simple to share, and far more persuasive to stakeholders than a slide of summary statistics. Learn best practices in the guide to creating effective video highlight reels.

UserTesting provides a connected set of tools to keep your research organized and actionable as it scales:

• Tagging and clipping to annotate key moments
• Insights Hub to centralize findings, collaborative Insights
• Reports to bring evidence together
• AI-powered Insights Discovery to surface answers across studies without manually reviewing every session. For a deeper look, see the Insights Discovery knowledge base article.

Yes. UserTesting provides enterprise-grade capabilities built for research at scale — including workspace management, permissions, real-time collaborative editing, hidden workspaces for sensitive projects, and integrations with tools like Jira and Confluence. Whether you're a centralized research team or embedded within a product squad, the platform adapts to how your organization works. Explore UserTesting plans to see enterprise options.