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Expert resources for UX, product, design, marketing, and CX teams to craft better experiences

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HERO-Designing AI-Powered Shopping Experiences for the Next Generation of Commerce-782x610

Guide

Designing AI-powered shopping experiences for the next generation of commerce

A practical guide for eCommerce and digital leaders in retail and CPG AI is...
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HERO, Optimizing the funnel

Guide

How to engage and convert prospects from every customer channel

Learn what drives buyers to your website and gets them to stay beyond the...
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Digital assets for UserTesting guide: Maximize marketing ROI—before you waste another dollar

Guide

Maximize marketing ROI—before you waste another dollar

It’s not just about measuring performance. It’s about engineering it—before launch. Marketing is under...
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Featured guides

Illustration of person sitting on couch with laptop

Guide

2024 UK Banking Benchmark Report

Competitive benchmarking 5 of the UK's biggest consumer banks The quality of a digital...
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Guide

2024 UserTesting travel Benchmark Report

Competitive benchmarking 5 of the UK's biggest package holiday sites The quality of a...
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Images for Guide "A Product Executive’s Guide to Human Insight"

Guide

The product executive’s guide to user feedback

Most product leaders assume they must choose between fast shipping products and optimizing customer...
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Calculating and communicating the ROI of product design guide assets

Guide

Calculating and communicating the ROI of product design

In an era of shrinking budgets and accelerating product demands, product designers are being...
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Deconstructing the rise of fintechs

Guide

Deconstructing the rise of fintechs

T rendy. Innovative. Exciting. Those aren’t the words usually used to describe traditional financial...
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Getting Started With User Feedback Teaser Cover

Guide

Getting started with user feedback

User feedback allows you to understand user expectations and impressions throughout the design process—whatever...
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Using Human Insight To Engage Buyers Throughout Their Journey | Cover

Guide

Using human insight to engage buyers throughout their journey

Today's buyers are more empowered than ever with many digital tools at their fingertips...
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Scaling customer empathy for UK businesses cover

Guide

Scaling customer empathy for UK businesses

Welcome to the age of the customer. Gone are the days of customer research...
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Proving the ROI of UX research

Guide

Proving the ROI of UX research

If your department has a UX research team, it’s likely you already have an...
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