Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

Digital assets for Q3 2025 Pulse retail report

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Pulse Report: Retail, Q3 2025

Introduction to the Q3 2025 Pulse Report results The Q3 2025 Retail Pulse Report...
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As seen on my feed: a global study of social media shopping behaviors

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Black Friday and the rise of AI: how shoppers are balancing excitement, inflation, and trust

Black Friday has always been a test of patience, planning, and price-watching. But in...
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Leadership Signals

Stop Guessing, Start Knowing

How marketers can use fast feedback to break through to...

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5 Key Differentiators That Set Elite Organizations Apart | Teaser Image

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5 key differentiators that set elite organizations apart

Putting your customer at the center of your business is now a basic requirement...
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Comparing The Digital Experience of the Top 5 U.S. Banks | Teaser Image

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Comparing the digital experience of the top 5 US banks

Nearly two-thirds of the US population uses digital banking services, according to Bankrate. A...
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HIPAA and Human Insight | Teaser Image

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HIPAA and human insight

A s our access to physical and mental health solutions continues to broaden through...
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2021 CX Industry Report | Teaser Image

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2021 CX Industry Report

Foreword Around this time a year ago, ‘pandemic’ may have seemed like an overstatement...
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Rescue retail and ecommerce budgets by getting buyer feedback

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Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...
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Consumer Perceptions of AI in Healthcare | Teaser Image

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Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...
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Use case guidebook: testing financial services experiences

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Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...
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2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...
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Human insight User Group September 26 | 10 am PST

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JV Test Guide Headline

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