Reports

Industry reports and guides for product, design, and competitive studies to bring you actionable data and insights.

Featured reports

Forrester Wave 2026 Image Assets

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UserTesting named a leader in The Forrester Wave™ 2026

UserTesting named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026—see why and access the full report.

Digital assets for User Interviews The State of Synthetic Users report

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State of Synthetic Users: Research Report | UserTesting

Explore what 150 UX researchers and senior practitioners think about synthetic users. Download the free report and dataset from UserTesting.

Teaser Image for Forrester TEI Study 2025

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Forrester TEI Report, 2025

The 2025 Total Economic Impact study of UserTesting, conducted by Forrester Consulting, shows an impressive 4x return on investment. Discover how UserTesting's Human Insight Engine provides enterprises with a competitive advantage by reading the full report.

2021 CX Industry Report | Teaser Image

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2021 CX Industry Report

Foreword Around this time a year ago, ‘pandemic’ may have seemed like an overstatement...

Rescue retail and ecommerce budgets by getting buyer feedback

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Rescue retail and ecommerce budgets by getting buyer feedback

Retail and ecommerce teams who trust their gut feeling without in-person testing are leaving...

Consumer Perceptions of AI in Healthcare | Teaser Image

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Consumer perceptions of AI in healthcare

Understanding how patients and consumers feel about their healthcare experiences is crucial as our...

Use case guidebook: testing financial services experiences

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Use case guidebook: testing financial services experiences

Customer empathy, better products, and superior digital experiences. These are the expectations consumers have...

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2023 Experience Research Report

Foreword from our CEO Over the last ten years, we’ve written much about the...

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FORTUNE Brand Studio: The ROI of Customer Empathy Report

Teaser image for Forrester study - The total economic impact of the UserTesting Human Insight Platform

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Forrester Study - The Total Economic Impact™ of the UserTesting Human Insight Platform

teaser image for industry reports -generational banking report

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Understanding evolving banking expectations

We all know that consumers' habits are changing, but do we know how and...

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Emphasizing Empathy as a Cornerstone of the Customer Experience

Human understanding. Human experiences.

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