What you'll learn
1. Pinpoint potential friction as customers interact with the privacy settings of a prototype, website, or app
3. How first-time visitors interact with the initial privacy or cookies permissions on a website
4. Customers’ perceptions of how a specific organization handles their personal data
The data privacy ecosystem becomes more layered and complex each day. Not only is there new and evolving privacy legislation to navigate but brand perception and trust among consumers is directly impacted by an organization’s data security stance. More consumers are becoming ‘data conscious,’ with nearly a third of consumers halting their purchases from an organization over their data policies or practices.
By using customer insight to optimize data privacy experiences for transparency, accessibility, and trust, organizations can dramatically improve customer acquisition and loyalty. When customers can find, understand, and choose what data is collected by the organizations they interact with and how it is used, they are significantly more likely to engage, convert, and advocate for a product or service.
Over half of consumers reveal that they’re not able to effectively protect their personal data, primarily because it’s too difficult to understand how organizations are using their data, establishing the foundation for consumer trust should begin as early as possible.
Whether your team is creating a new product that requires personal data, or making changes to your existing data privacy strategy, the data privacy templates will help your team gauge your customers’ understanding and comfort with sharing their information early and often.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.