Resource library

Keep your customer at the center of every experience with these resources for product, design, marketing, UX, CX, and more.

Featured resources

Teaser images for Effective AI:  How to choose the right generative AI features – and build them fast guide

Guide

Effective AI: how to choose the right generative AI features—and build them fast

Generative AI has huge potential to change computing, and tech companies are scrambling to...

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Webinar

Winning repeat customers: How retailers can optimize every digital touchpoint for more conversions

Digital assets for Usertesting and G2 Grid report for user research winter 2025

Report

G2 Grid® Report for User Research | Winter 2025

Start here to create great customer experiences

Photo of an executive presenting to a team of product managers

Blog

How to incorporate customer experience feedback into the product development process

A great product isn’t built in isolation—it’s shaped by the people who use it...

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Blog

How to turn qualitative feedback into data-driven insights

The most effective business decisions are driven by robust data, but quantitative data alone...

Blog

Risk mitigation in digital product development

Launching any digital product comes with some degree of risk. While every founder, product...

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Blog

10 tips to create CTAs that convert

If your website or app sells products, generates leads, collects sign-ups, or has users...

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Blog

How to use human insight to supercharge your A/B tests

A/B testing is a powerful way to improve online experiences, but often it can...

Blog

14 ways to leverage psychology in UX design

To design a compelling user experience (UX), it helps to learn the basics of...

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Blog

The future of AI and human insights

AI is transforming industries, from automation to predictive analytics. But when it comes to...

Photo of a team at a conference table discussing CX strategy

Blog

The missing piece in your CX strategy (hint: it’s not more tech)

If you're responsible for digital customer experience, you've probably been here: facing declining conversion...

Blog

How to gather real-time customer insights with Live Conversation

In today’s fast-moving digital landscape, understanding customer needs in real-time is critical to delivering...

The complete guide to user testing websites, apps, and prototypes | Cover

Guide

The complete guide to user testing websites, apps, and prototypes

Understanding your customers is the key to any successful business, to ensure that you...

UserTesting for product design teams

Guide

UserTesting for product design teams

65% of UX designers say they don’t have research resources to help them gather...

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Guide

Guide to human insight for UX research teams

This five-part guide is designed to help UX researchers (as well as those advocating...

Season 12
Ep. 188: Why brand matters and how CMOs are playing out of position
3X CMO Joe Chernov shares why brand matters, how AI sharpens personas, and why marketers must stop chasing pipeline at the cost of long-term impact.
Listen now
Season 12
Ep. 189: Unlocking SaaS growth with fast, focused customer research
Learn how Asia Orangio uses fast customer research to solve SaaS growth challenges and boost retention with insights that drive real action.
Listen now
Season 12
Ep. 190: Build your Plan B: How content entrepreneurship can unlock freedom and meaning
Joe Pulizzi shares how creators and marketers can build freedom and wealth through content entrepreneurship and audience-first strategies.
Listen now
Season 12
Ep. 191: How AI in UX research is augmenting (not replacing) human insight
Discover how AI is transforming UX research. Dr. John Whalen shares insights on simulated users, AI tools, and the future of human-centered design.
Listen now
Season 12
Ep. 192: Why knowing your customers is the smartest GTM strategy
Discover why deep customer understanding—not more pipeline—is the key to GTM success, higher NRR, and smarter growth, with insights from Sangram Vajre.
Listen now
Season 12
Ep. 193: Why human-centered design still matters in an AI world
UX leader Sara Fortier shares why human-centered design still matters in an AI world—and how empathy, strategy, and research drive real product impact.
Listen now
Season 12
Ep. 194: Finding the content-market fit your customers care about
Discover how to find content-market fit, scale with smart distribution, and use AI to create faster, better content with Ross Simmonds.
Listen now
Season 12
Ep. 195: AI employees and the future of work with Surojit Chatterjee
Discover how AI employees are transforming the workplace with Surojit Chatterjee. Learn what it means to build for the future of work—starting now.
Listen now
Season 12
Ep. 197: Marketing effectiveness isn’t just about your latest ad campaign
Discover how Sorin Patilinet applies systems thinking to boost marketing effectiveness and brand growth using AI, data, and creative strategy.
Listen now
Season 12
Ep. 197: Why customer-centric marketing is the real growth engine for B2B brands
Learn how Bill Macaitis scaled brands like Slack and Zendesk using customer-centric marketing, capital-efficient growth, and bold B2B brand strategy.
Listen now
Season 12
Ep. 198: Rethinking innovation: how small behaviors unlock big creative breakthroughs
Tessa Forshaw and Rich Braden share practical ways to unlock innovation using empathy, design thinking, and smarter experimentation.
Listen now
Season 12
Ep. 199: Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Zoom CMO Kim Storin discusses brand evolution, collaboration ROI, AI-driven productivity, and how leaders reduce friction and build authentic customer connection.
Listen now
Season 12
Ep. 200: Why conversational AI is already reshaping user experience design
Learn how conversational AI is transforming user experience design and why companies must rethink UX strategies now to stay competitive.
Listen now
Season 12
Ep. 201: Why AI in user research isn’t replacing real people (yet)
Discover how AI and synthetic users are reshaping UX research in this episode featuring insights from researcher Mario Callegaro.
Listen now
Season 12
Ep. 202: Why the evolving role of designers changes everything
Discover how designers are shaping strategy, using AI creatively, and staying close to users to build better products in 2026 and beyond.
Listen now
Season 12
Ep. 203: Podcast: The future of customer insights starts in 2026
Discover what's coming to UserTesting in 2026—from new platform integrations to faster, smarter ways to scale customer insights and empathy across teams.
Listen now
Season 12
Ep. 204: What UX and CX leaders are talking about heading into 2026
Discover how UX leaders are using AI, scaling insights, and shaping voice-first design to drive impact in 2026. Insights from UserTesting experts.
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Season 12
Ep. 205: From novelty to necessity: Smarter AI strategies for retail with Phillip Jackson
Explore how digital commerce, AI in retail, and culture intersect as Phillip Jackson shares insights on personalization, trust, and the future of customer experience.
Listen now
Season 12
Ep. 206: How digital banking trends in 2026 are bringing humanity back to finance
Discover 2026 digital banking trends, AI personalization, and customer insight tips for building loyalty with Amy Wigdahl on Insights Unlocked.
Listen now
Season 12
Ep. 207: Podcast: Why the UserTesting acquisition of User Interviews signals a bold new future for UX research
UserTesting leaders discuss the acquisition of User Interviews, what it means for researchers, and how it shapes the future of UX research and customer insights.
Listen now

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Webinar Series - Unlocking human centered
design in 2024

Mike McDowell, Principal Platform Marketing Manager

On-Demand Webinar

June 27, 2024

Getting tactical on how to implement customer insights into your PDLC

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On-Demand Webinar

June 11, 2024

How QXscore transforms the product development lifecycle

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Kate

Charu

Michael Mace UserTesting author

On-Demand Webinar

June 10, 2024

How to democratize and scale user feedback

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Lija Hogan

On-Demand Webinar

June 5, 2024

Connecting KPIs + delivering actionable results with UserTesting

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Lija Hogan

On-Demand Webinar

May 29, 2024

Take your research to the next level with UserTesting

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Lija Hogan

On-Demand Webinar

May 15, 2024

Are we living through a "UX Reckoning"?

Webinar Series - Unlocking human centered
design in 2024

Brian Hoadley

On-Demand Webinar

May 14, 2024

Measuring the value of your design team’s research and insights

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Michael Mace UserTesting author

Kate

On-Demand Webinar

April 25, 2024

How to improve your demand funnel with continuous insight

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Cornelia

Lacey

On-Demand Webinar

April 25, 2024

UserTesting April 2024 product release

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Pulse Report - Q1 2025 Retail Text & Media image

Pulse Report: Retail, Q1 2025

Uncover the drivers behind consumer loyalty and how innovative retailers succeed in this quarterly Pulse Report.

Human understanding. Human experiences.

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