UserTesting for automotive

Navigate the changing automotive industry to deliver superior customer experiences

testing in a car with phone, Kristen

The automotive industry has seen a dramatic shift in consumer preferences and buying patterns. New technologies, electric vehicle growth, macroeconomic conditions, and supply chain issues have forced manufacturers, dealers, service departments, and aftermarket vendors to adapt to changing market conditions and gain a competitive edge in meeting customer needs.

UserTesting helps organizations optimize the customer experience from digital to showroom. By leveraging feedback and insights from consumers, organizations can better understand the customer journey and make informed decisions that help maximize revenue and customer satisfaction.

Forrest Wave 2023

Capture consumer insights to improve your customer experience

Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story


Witness how CarMax empathizes with customers to enhance the buyer journey
Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.

Customer story

Eccentric Engine

Watch how Eccentric Engine develops 3D technology to improve the car buying experience in India and beyond

Customer story


See how human insight helps the online car marketplace align its digital experiences with the customer journey

Adapt and differentiate with UserTesting

How automotive organizations leverage UserTesting

  • Gain insights into customer preferences, helping to prioritize feature development

  • From digital to showroom, understand how customers navigate purchase decisions

  • Increase conversions by optimizing digital tools to improve overall purchase experience

  • Capture first impressions to see how customers react to features and enhance usability

  • Provide fast feedback on service lane marketing and efforts to build trust with customers

Automotive industry

Hear from your customers, no experience required

Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experiences and services.

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    Customer journey templates and resources

    Understand how customers engage with your brand or products across multiple touchpoints

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  • journey icon

    Competitive comparison

    Learn how customers feel about competitors and where you need an edge

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  • Laptop 3 - User

    Customer environment and context

    Gain a deeper understanding of a customer’s environment—and how your product fits in

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Additional resources