Industry

UserTesting for automotive

Get customers where they need to go with exceptional automotive experiences

Meet customers where they are in their automotive journeys

From research to purchase, maintenance to rentals, understand the wide scope of consumers' needs and expectations for automotive experiences

Enrich data and analytics with customer insight

Optimize mobile experiences

Reach every type of customer, from around the world

Platform overview View plans

Build competitive automotive experiences with UserTesting

Quite simply, we could not have achieved the incredible results we saw without the insights gained through UserTesting. It is by far the most potent weapon in our arsenal.

James Lane | UX Manager, AAA Club Alliance

"What I love about UserTesting is that we can launch a test and minutes later we’re getting valuable customer feedback."

Chip Trout | Senior Manager, Product Design

"Live Conversation allows me to do journey mapping type interviews and persona type work that I couldn’t do before because of staff and budget constraints."

Bradley Miller | Senior UX Researcher, Autotrader

"With UserTesting, we are seeing increased conversion rates across the board."

Varun Shah | CEO, Eccentric Engine

"To help our customers launch the most compelling digital experiences, we partner with UserTesting to bring human insight into our design process, empowering us with a higher degree of confidence."

Jaime Vasquez | Principal Experience Architect & Digital Strategist, Adobe Consulting

View more customer stories

Understand customers throughout the automotive journey

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers' thoughts on your ecommerce experiences.

Real-world testing

Observe customer experiences at home, in-store, or anywhere else, for the most direct view of how they make decisions

Optimize automotive experiences

Optimize automotive sites and apps to improve online and in-store experiences, drive sales and boost customer loyalty in a highly competitive market

Customer journey mapping

Observe customers from initial brand awareness to final decision to understand the automotive customer journey

Validate concepts and ideas

Test concepts and ideas with potential customers to get feedback and fix challenges before you go live

Site content validation and discovery (SEM/SEO)

Understand the ideas and topics your customers are searching for to inform content strategy and pair with analytics data

Device optimization

Get feedback based on tech criteria to ensure users across different devices have the same positive experience

Competitive intelligence

Understand your competitors’ weaknesses (or competitive advantages) to make improvements that help you surge ahead

Site design validation and discovery

Understand how much information is enough to optimize site design and layout and effectively compel customers to engage

Ad creative, messaging, and sentiment validation

Make sure your ads resonate with your target audiences before you launch so you get the responses you're expecting

View all templates

Additional resources

View all resources