Automotive

Autotrader + UserTesting

See how human insight helps the online car marketplace align its digital experiences with the customer journey

Bradley Miller, Senior UX Researcher, Autotrader

Live Conversation allows me to do journey mapping type interviews and persona type work that I couldn’t do before because of staff and budget constraints.

Bradley Miller

Senior UX Researcher, Autotrader

  • 5X
    Faster speed to insights
  • 80%
    Cost savings vs. traditional methods
  • Icon illustration representing the customer journey or product roadmap
    Refined the customer journey

Second only to the purchase of a home, buying a vehicle is one of the most important and costly purchase decisions that most people make. But while a home purchase comes with the assistance of specialists—including realtors, home inspectors and mortgage brokers—car buying is a largely unassisted, though equally complicated, process.

As a Senior User Experience Researcher at Autotrader.com, Bradley Miller is well aware of the ...

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