Assess customer attributes that may help you build a more personalized experience
Understand your customers’ habits and behaviors to define how they complete everyday tasks
Understand your customers' go-to devices and processes for completing everyday tasks
Define barriers and points of frustration during (and after) completing a specific task
Uncover potential areas of improvement for your experience
Evaluate the customer journey and define pain points that affect your customers to help prioritize new optimization efforts. Uncover the critical interactions that need to be improved while learning if there are any quick wins you can achieve by making a small interface tweak.
We recommend sharing your insights with other teams within your company to build a broader sense of awareness of what it's really like to be your customer. It’ll get everyone thinking about creating a better experience for your users, and it’ll put you well on your way to becoming a truly customer-centric company.