UNDERSTAND NEEDS

Brand attributes

Gather impressions from current customers and users already familiar with your brand

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What you'll learn

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Insights into the types of characteristics and attributes associated with your brand, product, service, or application

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The impact of your messaging, before and after your target audience has had the chance to interact with your brand

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Whether you have a consistent brand image and voice across your digital and in-person experiences

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Perceptions of your brand—whether it’s well-known or being introduced for the first time

Hear from our customers

Pet insurance company Everypaw saw a need to boost their market share and keep up with competitors. What was at stake? Budget capacity for the next several years. Leveraging A/B studies, they narrowed down their target audience in UserTesting’s Contributor Network and solicited feedback for their 30-second ad, pre-launch. Looking for validation on their messaging, Everypaw was pleasantly surprised at contributors’ positive reactions, and laughs. Additionally, some of the feedback even settled internal debates. Thanks to UserTesting, Everypaw saw an 85 percent increase in engagement compared to the previous year and an increased market share.

What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Template

Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Template

Customer journey

Understand how customers engage with your brand or products across multiple touchpoints

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Template

Card sorting

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories

Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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For Marketing teams

Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.

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For Product and Design teams

Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.

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For UX research teams

Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.

Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.