Understand needs

Brand attributes

Gather impressions from current customers and users already familiar with your brand
brand attributes

What you'll learn

1. Insights into the types of characteristics and attributes associated with your brand, product, service, or application

2. The impact of your messaging, before and after your target audience has had the chance to interact with your brand

3. Whether you have a consistent brand image and voice across your digital and in-person experiences

4. Perceptions of your brand—whether it’s well-known or being introduced for the first time

Hear from our customers

Pet insurance company Everypaw saw a need to boost their market share and keep up with competitors. What was at stake? Budget capacity for the next several years. Leveraging A/B studies, they narrowed down their target audience in UserTesting’s Contributor Network and solicited feedback for their 30-second ad, pre-launch. Looking for validation on their messaging, Everypaw was pleasantly surprised at contributors’ positive reactions, and laughs. Additionally, some of the feedback even settled internal debates. Thanks to UserTesting, Everypaw saw an 85 percent increase in engagement compared to the previous year and an increased market share.


Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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