Use this template to:
Gain insights into the types of characteristics and attributes associated with your brand, product, service, or application
Measure the impact of your messaging, before and after your target audience has had the chance to interact with your brand
Ensure a consistent brand image and voice across your digital and in-person experiences
Understand perceptions of your brand—whether it’s well known or being introduced for the first time
The impression your brand instills is important. After all, it's what will (and sometimes won't) make a lasting impression on your target audience. Every interaction, every mention, every moment that someone shares with your brand is a chance for you to improve their perception of your company.