First impressions

Use this template to:
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Understand how your overall product or experience conveys who you are, what you're selling, and why you’re relevant within five seconds or less
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Get a gut check for how your customers perceive your product or experience
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Gather feedback to ensure sure your graphics and copy work in tandem and convey the right story to your customers
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Ensure logos, contact information, and any CTAs are clearly displayed and noticeable in the first seconds someone interacts with the experience
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You can also use this template to better understand:
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Product—initial thoughts about a product and why people respond a certain way
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Pricing—reactions to price and why people respond a certain way
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Messaging and images, App Store listings, CTAs, social media posts, and more
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First impressions happen quickly and can have a long-lasting impact after a customer has interacted with your brand. Discover how you can influence your customers’ opinions in those critical first few seconds or minutes.