Test ideas and prototypes

First impressions

Gather people's first impression of your product, app, or messaging—and let it be your guide
first impressions

What you'll learn

1. An understanding of how your overall product or experience conveys who you are, what you're selling, and why you’re relevant within five seconds or less

2. Feedback to ensure sure your graphics and copy align and convey the right story to your customers

3. A gut check of how your customers perceive your product or experience

4. Whether or not your logos, contact information, and any CTAs are clearly displayed and noticeable when someone initially interacts with the experience

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

How to win over your customers through competitive analysis

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

Platform page B