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Mobile app comparison
Compare two mobile app experiences, side-by-side
What you'll learn
The strengths, weaknesses, and ease of use of two mobile app experiences
How users complete the same activities in both apps
How users react to a new version of an app versus an older version
Why users prefer one app over the other, and what improvements can be made to each app experience
According to an eMarketer study, 88% of smartphone usage is spent using apps. This widespread usage means there is ample opportunity for app developers to get in front of users—but also means there's a lot of competition for user loyalty. In fact, according to eMarketer, most deleted apps are removed within a week after the last use, indicating that apps must prove their value to users with every use, or risk obsolescence. The solution to this challenge? Consistent testing throughout an app's development—and after launch. The mobile app comparison template will help your team benchmark what your customers expect from their mobile app experiences and uncover potentially hidden areas for improvement and delight to help capture the full value of your customers’ loyalty and engagement.
Featured guide
Competitive analysis with UserTesting
Learn how to understand your competitive differentiators and identify areas of opportunity.
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
