What you'll learn
1. The strengths, weaknesses, and ease of use of two mobile app experiences
2. How users complete the same activities in both apps
3. How users react to a new version of an app versus an older version
4. Why users prefer one app over the other, and what improvements can be made to each app experience
According to an eMarketer study, 88% of smartphone usage is spent using apps. This widespread usage means there is ample opportunity for app developers to get in front of users—but also means there's a lot of competition for user loyalty. In fact, according to eMarketer, most deleted apps are removed within a week after the last use, indicating that apps must prove their value to users with every use, or risk obsolescence. The solution to this challenge? Consistent testing throughout an app's development—and after launch. The mobile app comparison template will help your team benchmark what your customers expect from their mobile app experiences and uncover potentially hidden areas for improvement and delight to help capture the full value of your customers’ loyalty and engagement.
This template is helpful at any stage of an app’s development, from concept to post-launch. Whether you’re testing the waters for product-market-fit or gauging the appetite for a new design, regularly comparing your app to a competitor, a new or existing design, or even a well-loved app in any industry will help your team benchmark what your customers expect from their mobile app experiences, and uncover potentially hidden areas for improvement and delight to help capture the full value of your customers’ loyalty and engagement.
Competitive analysis with UserTesting
To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Marketing teamsDrive growth with critical insights from real customers about your brand, products, advertising, promotions, and more.
Product and Design teamsCollect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.