About the author

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Jennifer Henderson

Jennifer Henderson is a Content Strategist at UserTesting with 8 years of experience helping B2B organizations captivate their audience. When she's not taking long walks on the internet, you can find her spoiling her three cats, Mardi, Maddie, and Kelly. 

All works by Jennifer Henderson

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Blog

What is an ethnographic study?

With rapidly changing expectations and behaviors, understanding customers on a deeper level is crucial...
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Blog

A/B test your mobile apps and websites for quick UX wins

Every product designer or developer needs A/B testing in their toolkit, including those who...
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Blog

Contextual inquiry: A comprehensive guide

Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...
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Blog

10 brilliant tools used for product design to streamline your workflow

Exceptional product design allows your organization to create exceptional user experiences that solve real...
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Blog

Website checklist: Test and optimize your website before launch

Pre-launch tests enable you to evaluate whether your website can withstand real-world usage scenarios...
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Blog

Why testing your banking experience matters

Retaining customers hasn’t been as hard for banks as in other industries, traditionally speaking...
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Blog

How to build a customer experience strategy

Organizations are getting intentional about ensuring that decisions are customer-centered. Some are even installing...
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Blog

How to Get Customer Feedback without Negatively Impacting CX

Creating a great customer experience (CX) and fostering a customer-centric culture requires one important...
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Blog

Know your audience for a better ROI

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...
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