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“The key to sustaining rapid growth is understanding your ‘must have’ experience and then aligning the entire business around that experience.” —Sean EllisLet’s dig into three examples of innovative, high-growth retail e-commerce sites that deliver a seamless, 'must have' experience and engage their customers in creative ways. Each of these companies has three things in common. They all:
The answers you provide ensure you get products that are custom tailored to your personal preferences.And even though they ask you to provide quite a bit of personal information, they make the process fun and engaging by making it like something you’d find in a fashion magazine.
They make it easy for their customers to express their uniqueness.All you have to do is drag and drop the charms where you want them.The best part is that it’s pleasing and beautiful, and it just works. And like James Currier said, “Never underestimate pleasing and beautiful.”
Here’s how it works. First, you go to their website and select five pairs of glasses you’d like to try on.Then, they mail the glasses to you for free so you can try them on at home. And finally, if you find a pair you like you can order them online. If not, you can send them all back and order another five pairs instead—again, at no cost to you.
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