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One of the most compelling arguments for UX research is that it can directly impact revenue. When compared to performance before implementing a UX research strategy, many companies see an improvement in sales-related metrics, such as overall conversion rates and average order size. Your research and product teams will need to work closely together to focus on the improvements that will make the biggest business impact.
Review your company’s key goals and objectives for the coming quarter or year. Then determine what products or services contribute most—or least—to that goal and use those as your initial focus for UX research. The improvements you share will show clear value to stakeholders while being in line with your company’s objectives.
Measuring a variety of metrics both before and after product improvements is a powerful way to illustrate value. To do this, your team will need to create a baseline from which you’ll measure all future progress.
Learn how to determine the unique value of UX research to your organization, improve team processes to increase alignment between Product and Research teams, and mature your organization's approach to UX research.
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