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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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Achieving goals vs. solving problems (and why UX teams need both)

They say there are two types of people in this world. While that statement...
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Millennial woman resting head on suitcase while looking at mobile phone

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The Millennial marketing myth

It’s hard to go a day without hearing the term ‘Millennial.’ By now, it...
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Laying the foundation for a great UX team

Today's post is an excerpt from our eBook, 4 Stages of building and scaling...
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How to set OKRs for your growth team: a brief introduction

“Growth is a system, not a bag of tricks” —Andrew Chen , Head of...
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Illustration of a laptop, pencil, headphones, and a lightbulb illustrating ux design

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User-centered design thinking and the product lifecycle

Great experiences may feel magical, but they’re not magic. For every memorable and delightful...
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11 ways to generate data-driven growth experiments

This post is an excerpt from The Product Manager’s Guide to Customer-Centered Growth. It’s...
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Drones and their apps: studying the in-flight user experience

Today, anyone with a bit of money and practice can take to the skies...
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Illustration of a rocketship and a desk

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7 catastrophic product launch mistakes to avoid

While successfully releasing a new product, feature, or UI is certainly not rocket science...
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The case for direct questions in your UX research

When people find out I used to be a lawyer, the inevitable question follows...
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