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Does anticipatory design assume too much?

In my previous life working in finance, I worked long hours, had a tortuous...

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Cognitive psychology for UX: the principle of limited attention

It’s physically impossible for us to pay attention to everything in our environment. We...

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Engage and delight your users with empty states

A few years ago, I was midway through a trip around the globe and...
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Will AI replace your smartphone?

Can you imagine life without your smartphone? Seriously. The last time I forgot mine...

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The meeting every executive should demand: the CX council

Creating a seamless customer experience is hard—especially at large organizations. Even if you know...

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The growing importance of UX research in the healthcare industry

With the passing of the Affordable Care Act in 2010, UX research on healthcare...
Graphic showing outputs of ideas from a mobile application

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Do You Know Who Your Mobile Competitors Are?

Do you know who your competitors are? Sure you do. You watch them constantly...

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How to implement the lean startup method at large organizations

When you hear the word, ‘startup’ what do you think of? Is it a...
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Cognitive Psychology for UX: The Principle of Least Effort

Our brains are sophisticated machines. They’re capable of processing complex patterns, and they regulate...