Blog
Thick data and big data: why you need both to make user-conscious decisions
Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...
Blog
How proactive qualitative research drives innovation and enriches quantitative data
Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...
Blog
Product manager vs. project manager: what’s the difference?
Product teams, and the roles within them, are notoriously varied from company to company—even...
Blog
The 11 best books for product managers
Being a great product manager is hard. Whether you’re working on an early product...
Blog
What retailers need to know heading into Black Friday
For most companies, Black Friday strategies are well into execution mode—marketing campaigns are running...
Blog
How AI will influence UX in the next five years: 3 usability experts weigh in
Usability is about making the world an easier place for everybody to live. And...
Blog
Holiday travel: discover what's motivating travelers—despite the pandemic
Welcome to UserTesting HITs, an ongoing series that shares human insight trends (HITs) uncovered...
Blog
20 tools every user experience pro should know about
It's no surprise that many of you really dug our last list of essential...
Blog
The Human Empathy Project: amplifying the voices of everyday Americans
In the United States where headlines dominate the media, it makes you wonder if...
