UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

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Man looking at his laptop frustrated

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What happened? How to write a better error message

It was on my commute home from work when I was deep in the...

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What are customer insights and why they’re important

Few things in business are more challenging than understanding the customers’ exact wants, needs...

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Democratizing insights: how to scale user research throughout your organization

There’s a lot of talk about democratizing or scaling customer insights, but what does...
Image of girl in front of a computer screen

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How to build a user persona for your business

A growing business is always concerned with the needs of its users. And creating...

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Why it’s time to test your TikTok ads

If you’re in your late 20s (or older), chances are you haven’t downloaded TikTok—but...

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COVID-19 study series: fast food retail

Welcome to UserTesting HITs, an ongoing series in which we share human insight trends...

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Watch: Christian Rohrer discusses remote moderation solutions

In the following video, you’ll see the mobile testing capabilities we offer in our...

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UserTesting gives back: bringing connectivity to seniors through Zoom

All over the world, people are feeling the effects of the pandemic, but one...

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3 tips for starting a UX division from scratch

We interviewed some of Europe’s leading UX practitioners from brands like Skyscanner, TalkTalk, Culture...