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How proactive qualitative research drives innovation and enriches quantitative data

Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...

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Product manager vs. project manager: what’s the difference?

Product teams, and the roles within them, are notoriously varied from company to company—even...

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The 11 best books for product managers

Being a great product manager is hard. Whether you’re working on an early product...

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What retailers need to know heading into Black Friday

For most companies, Black Friday strategies are well into execution mode—marketing campaigns are running...

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How AI will influence UX in the next five years: 3 usability experts weigh in

Usability is about making the world an easier place for everybody to live. And...

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Holiday travel: discover what's motivating travelers—despite the pandemic

Welcome to UserTesting HITs, an ongoing series that shares human insight trends (HITs) uncovered...

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20 tools every user experience pro should know about

It's no surprise that many of you really dug our last list of essential...

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The Human Empathy Project: amplifying the voices of everyday Americans

In the United States where headlines dominate the media, it makes you wonder if...

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How parents are planning for a pandemic Halloween

Welcome to UserTesting HITs, an ongoing series that shares human insight trends (HITs) uncovered...