UserTesting Blog

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  • UserTesting was named a Leader in The Forrester Wave™: Experience Research Platforms, Q1 2026.

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    UserTesting named a leader in The Forrester Wave™ for Experience Research Platforms, Q1 2026

    Experience research is evolving rapidly—becoming more continuous, more collaborative, and more deeply embedded in...
  • UserTesting acquires User Interviews, a premium participant recruiting platform. Together, UserTesting and User Interviews are creating the industry’s most comprehensive and scalable customer insights solution, strengthening how organizations access real customer perspectives to make better decisions.

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    UserTesting and User Interviews join forces to strengthen the industry’s most trusted source of customer insights

    Today, UserTesting announced the acquisition of User Interviews, a premium participant recruiting platform. Together...
  • Blog

    5 rules for creating a good research hypothesis

    A hypothesis is a proposed explanation made on the basis of limited evidence. It...
  • Photo of a man and a woman at a desk pointing at a computer screen having a discussion

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    CX vs. UX: what’s the difference?

    While user experience (UX) and customer experience (CX) aren’t the newest acronyms born out...

All articles

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How to use the paradox of choice in UX design to increase conversions

Have you ever stood in front of a candy aisle and been overwhelmed by...

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6 stages of the product development process: from ideation to launch

Organizations need to innovate to stay relevant and beat the competition. This can be...

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How to include user research in early product development

Involving user research early in product development is integral to the success of a...

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4 tips for customer-centric digital product development

Collecting customer feedback is an integral part of the digital product development process. Product...
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From kickoff to conversion: what makes Big Game ads unforgettable

The Big Game is more than just football—it’s the ultimate stage for brands to...
Photo of a laptop with a hand holding a credit card illustrating digital checkout

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How to reduce cart abandonment rate

Loss of revenue caused by cart abandonment is one of the most frustrating pain...
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Unlocking the next level of call center optimization

In the past few years, artificial intelligence (AI) advancements have revolutionized customer service. Many...

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How user research in product development and design transforms products

In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
3 people developing a plan with colorful sticky notes on a clear board.

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Leverage feature-driven development with customer feedback

Feature-driven development (FDD) has become a cornerstone methodology for enterprise product and design teams...