UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

Top website wireframe tools and how to test your designs

A website wireframe is the primitive skeleton of your website. It’s not necessarily glamorous...

Blog

How to use social media psychology in UX

Social media is a powerful medium for sharing information, connecting with people, and advertising...

Blog

Confidently build people-first iOS apps with UserTesting and TestFlight

Think about the evolution of purchasing a movie ticket. Historically, or perhaps traditionally, you...

Blog

Optimize your website and prototype’s UX with interactive click maps

As your business adapts to meet your customer’s evolving needs, so too must your...

Blog

What is mobile testing?

It may not come as a surprise, but according to a recent report, nearly...

Blog

What is the false consensus effect in UX?

Everyone views the world through unique filters. Filters based on personal experiences, culture, environment...
Image of people by a vote sign

Blog

UserTesting ups the ante for voter participation company-wide

To say that UserTesting cares about its community—and the world at large—would be an...

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Thick data and big data: why you need both to make user-conscious decisions

Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...

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How proactive qualitative research drives innovation and enriches quantitative data

Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...