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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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  • Blog

    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

    Blog

    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

Diversity and inclusivity in user research: How, why, and when

Diversity and inclusivity issues affect everyone in all fields. UX research is one of...
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Blog

Automatically recruit participants for moderated UX research

Finding the right high-quality UX research participants is arguably the most important part of...
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13 fascinating and functional brutalist websites

As part of one of our articles on UI design trends, we mentioned brutalist...
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How to test QR code UX: the dos and don'ts

QR codes are all around us. Like them or not, the pixelated, black and...
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Blog

Generative vs. evaluation research

​ There are many different ways to conduct user experience (UX) research. Qualitative vs...
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Blog

Moderated vs. unmoderated usability testing: the pros and cons

Being customer-centric isn’t just a competitive advantage these days, it’s a basic necessity. In...
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Woman with headphones speaking on a virtual call

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How to conduct user interviews for better UX

​Whether you’re designing a new flow in your product experience or reimagining your site...
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Content testing and measurement: how to evaluate and what to use

Getting feedback on visual elements is a fairly straightforward affair for many user experience...
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The CXO: who it is and why you need one

Customer experience (CX) is surpassing marketing to become the main focus of many brands...
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