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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

Top 10 ways to test internal search

Designing experiences that meet people’s expectations is typically a high priority. And when it...
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Blog

How University of Washington Master’s students used human insight to improve the customer support experience

A capstone project is an important project that represents the culmination of years of...
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Image of a woman working from home on her laptop

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3 tips for building a careers site that attracts candidates

With the Great Resignation in full swing, companies are clamoring to find and secure...
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Six keys to making truly exceptional digital experiences with insights

20 years ago I had a vision that every company will become a ‘digital...
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3 mobile UX design principles from apps we love

Getting people to download your app is a challenge. And even if you do...
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5 young professionals sitting at a table in an open office

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5 things stealth mode startups can test or validate and remain secret

Today, the landscape for starting a new business is extremely competitive. So competitive that...
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Photo of 3 people sitting at a table in a coffee shop with their laptops open

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How to update your job postings to attract top talent

With a big influx of jobs open in the market, in part due to...
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Blog

Identify key takeaways faster with instant insight

When it comes to unmoderated studies, task-based questions are extremely popular for testing web-based...
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How fast feedback helps marketers understand unmet audience needs

As marketers, it can be tricky to know if a campaign will land (or...
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