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  • Photo of four business professionals meeting at a conference table

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    Design for emotion, not usability: how generative AI changes the rules of successful software

    Most product teams are under intense pressure to deliver AI-enhanced products and features, seize...
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  • Photo of a shopper making a purchase on an ecommerce website

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    10 tips to create CTAs that convert

    ​If your website or app sells products, generates leads, collects sign-ups, or has users...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    How user feedback in design transforms products

    In today's rapidly evolving digital landscape, design teams are under increasing pressure to deliver...
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  • Top down view of 4 colleagues at a round desk in a meeting

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    How to build a customer experience strategy framework

    In today’s competitive market, great customer experience is a key driver of success. As...
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  • Image of frustrated user opening bank account

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    Top 5 customer frustrations with digital bank account opening

    Opening a digital bank account should be easy and user-friendly. Yet, for many customers...
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  • Photo showing A/B test on mobile phone

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    A comprehensive guide to A/B testing for CRO and UX

    Here's a familiar scenario: you're at a fork in the road with two different...
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  • Blog

    4 tips for customer-centric digital product development

    Collecting customer feedback is an integral part of the digital product development process. Product...
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  • Image of customer giving a company an NPS rating

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    How to leverage Net Promoter Scores for better CX

    When it comes to measuring customer advocacy, many businesses rely on Net Promoter Score...
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All articles

Blog

How video evokes empathy: insights from a former design lead at Hulu

When John S. Couch started at Hulu as Vice President of UX and Design...
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Accelerating edtech: supporting learners in a remote world

Edtech is booming by all accounts, whether it's measured by the more than $10...
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Empathy map: a guide for better digital experiences

Digital experiences are increasingly becoming the norm—especially now, in the midst of a global...
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How the UserTesting Contributor Network ensures high-quality feedback

Delivering world-class customer experiences requires you to know your customers and their needs so...
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Celebrating International Women’s Day with UserTesting’s female board members

It’s hardly a matter of surprise that women—especially women of color—are underrepresented in tech...
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Person using a remote control to navigate video-on-demand (VOD) services on a large television screen displaying various streaming options.

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Why OTT platform testing matters and how you can do it

People love content. Especially video content. From sports to news, original series to animated...
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3 ways startups can improve speed to market

Whether you’re an emerging startup, or an established business developing a new product, speed...
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8 questions answered about the revamped UserTesting University

It’s abundantly clear that customer experience is the new, defining metric for businesses that...
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The importance of Black History Month in corporate culture

Every year on February 1st, corporations, classrooms, sports organizations, libraries, and other facets of...
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