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  • woman-presenting-marketing-strategy-to-colleagues

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    How to build ROI in before you launch your next campaign

    “If you want extraordinary results, you need to do something different,” says Udi Ledergor...
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  • Hero image for blog and webinar: Advertising about AI: what resonates and why

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    Commercials for AI: more reality, less posturing

    AI companies are spending heavily on TV commercials, but their ads don’t always resonate...
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  • product-velocity-businessman-explaining-business-strategy

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    4 myths about product velocity that are costing you time and money

    In product development, speed is king—until it isn’t. Everyone wants to build faster. But...
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  • Photo of a team at a conference table discussing CX strategy

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    The missing piece in your CX strategy (hint: it’s not more tech)

    If you're responsible for digital customer experience, you've probably been here: facing declining conversion...
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    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...
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All articles

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17 types of tests UX teams run with UserTesting

Optimizing the user experience (UX) requires a flexible understanding of user perspectives across various...
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Product validation testing: 6 steps to develop the best features

Product validation testing is key in turning ideas into products that work well and...
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People laughing while sitting at a table with coffee

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How to create customer personas

How well do you know your customers? If you’re like most of us, probably...
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Best prototyping tools for product and UX designers

For some, failure isn’t an option. But for designers, it’s just part of the...
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A woman at a salon checkout counter smiling as she interacts with a client, while using a touchscreen point-of-sale system

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13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...
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10 signs of a bad user experience (UX)

At one point or another, everyone has been the victim of a bad user...
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What is user validation testing?

Getting people to visit your organization's website is one thing. Another is ensuring they...
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How UserTesting is used at different stages of startup growth

No matter the size of your organization, the ability to quickly gather human insight...
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8 ways UserTesting can help UX design teams

Good UX design teams continually seek tools and approaches to better understand their customers...
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