UserTesting Blog

Featured articles

  • The UserTesting team at Content Marketing World

    Blog

    Stop guessing, start knowing: Lessons from Content Marketing

    Walking into Content Marketing World this year, I expected wall-to-wall conversations about AI. Instead...
  • Screenshot of a woman holding a Labubu

    Blog

    The Labubu hype is real, but it’s not who you think

    Why are people going nuts over Labubus? The viral, collectible dolls raked in $418M...
  • young-woman-putting-dirty-ceramic-dish-in-dishwasher-altered-with-generated-AI-text-box-added

    Blog

    AI-assisted shopping: The new customer journey is emerging

    Summary Generative AI chatbots are changing the ways people work, so it shouldn’t be...
  • Blog

    78 marketing questions to ask (and how to test them)

    Spectacular marketers are the ones who are always asking the right marketing questions. They’re...

All articles

Blog

3 questions that will help you understand your customers better

There’s an old sales legend about a hot-shot salesman who tried to sell a...
UserTesting Tuesday image with a car

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Showdown of the Rideshare Start-ups: Uber vs. Lyft

It’s hard to imagine that less than a decade ago, the phrases “Let’s take...

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Adding remote focus groups to your user research strategy

A lot of remote, qualitative testing is done on an individual level. However, it...
Team sitting in a circle and listening to talking woman holding her laptop

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Setting clear objectives for your UX research

“What do people want?” It’s a simple question... with a complicated answer: It depends...

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Convoi by Citrix Dials Up Company Innovation with the Help of UserTesting

Carey Caulfield and her tiny but mighty team (a four-person lean startup team inside...
image with text that says 8 steps to building features your users actually want

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8 steps to building features your users actually want

Today's guest post was written by Craig Morrison, founder of UsabilityHour.com. Enjoy! You shall...

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UserTesting now lets you test almost any experience, anywhere

New suite of in-the-wild business services and better, faster mobile tests for everyone (now...

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Why You Should Do a Dry Run Every Time You Test Remotely

The UX industry is all about making a better product—improving the apps and sites...
Group of people sitting in a small circle talking

Blog

Using customer segmentation to get the right amount of feedback

With all the arguments about the ideal number of usability study participants, it’s enough...